• Application Deadline:
• Position: Regional Sales Manager – North



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 8 - 10 years



• Location Abuja




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Role Overview

• The Regional Sales Manager will drive sales growth, market penetration, and distributor performance within the Northern region. The role requires a strong understanding of the Beauty/Personal Care market dynamics and consumer behavior across the North, with accountability for sales targets, pricing discipline, and effective trade execution.

Key Responsibilities

• Develop and execute sales strategies tailored to the Northern Beauty/Personal Care market.


• Manage distributors, ensuring availability, pricing compliance, and route-to-market effectiveness.


• Lead, mentor, and monitor the regional sales team to achieve volume and value targets.


• Conduct market intelligence to track competitor activities, pricing, and consumption trends.


• Ensure adherence to trade policies, credit management, and company reporting standards.


• Expand retail and wholesale product penetration across Northern territories.


• Collaborate with trade marketing to execute activations and promotional campaigns.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field; MBA is an advantage.


• 8–10 years’ FMCG sales experience, with at least 3 years in regional leadership.


• Strong track record managing distributors and delivering sales growth in Northern Nigeria.


• In-depth knowledge of the Northern Beauty/Personal Care trade environment.

Skills & Competencies

• Strategic sales planning and execution


• Distributor and channel management


• Market analysis and competitor tracking


• Leadership and people management


• Strong negotiation and relationship building